It’s easier than ever these days for husbands or wives with wandering eyes to cheat on their spouses, thanks to a Toronto-based Web site, AshleyMadison.com, which has been around since 2002 and claims 7.45 million members.
Its shameless motto: Life is short. Have an affair.
AshleyMadison has built its popularity in part through an effective media campaign, as well as through high profile advertising, including TV ads during the Super Bowl.
I am trying to line up an interview with the CEO of AshleyMadison, Noel Biderman, who is himself reportedly married. Stay tuned.